UNAIR NEWS聽– From the power point material collected during her lectures, Dr.聽Tri Siwi Agustina, SE., M.Si., wrote an Entrepreneurship book in the Era of Industrial Revolution 4.0 for three weeks.聽The book 4th book authored by Dr. Siwi.
Interviewed by聽 in Master鈥檚 Management Building, Dr.聽Siwi said that the book was written on March 11, 2019 and submitted to the publisher on April 1, 2019. Her teaching session was one reason for the short book writing process.
The book will be reviewed in Meet The Author event to be held at Wiyata Room on the first floor of campus B UNAIR on Tuesday, May 21 2019 at 11.00.聽A thousand books have been printed and are available at Gramedia bookstores and Togamas.
Dr.聽Siwi said that the book was written because the current entrepreneurship books used by students are international books that present different cultural, government support, and university contexts.
With inappropriate examples found in the books, Dr.聽Siwi was inspired to make an example that students can understand.聽“Initially, the material I delivered was from the textbook and I took the examples from Indonesia,” she continued.
Not all entrepreneurs used as examples are from Indonesia, but Dr.聽Siwi chose businessmen who are not very different from students in age.聽That is because the scope of problems faced by entrepreneurs will be the same as students who want to start a business.
The challenges they face are not much different from the industrial revolution 4.0.
So, it is more appropriate examples than entrepreneurs with a wider age gap with students.
With the increasing amount of lessons taught to students Dr.聽Siwi wrote them into a book, 聽4th from the entrepreneurial book series.聽The book uses easy-to-understand language聽and the examples shown are based on the reality faced by millennials today.
Regarding the contents, Dr.聽Siwi explained, the beginning of the book shows the process of how to be an entrepreneur, the characteristics needed for entrepreneurs, the motivation of the entrepreneur, and also the technicality from getting ideas, taking advantage of opportunities, then implementation.
In the middle part of the book, Dr.聽Siwi discusses business risks and how to get financial technology funding.聽Also, how to go online to get wider market coverage.聽And in the end, Dr.聽Siwi explained how to make a business plan step by step, including the most modern form of business plan called the canvas business model.
“In this book there are also woman entrepreneurs.聽But I still see them how they look at their business traditionally.聽In the future I want to make woman entrepreneurs from a modern perspective, ” she added.
Through the book, Dr.聽Siwi hoped to make the younger generation, especially millennials, think that entrepreneurship is not something difficult.聽The younger generation should not consider entrepreneurship to be something inherited but it can be learned.
The entrepreneurial world is a very dynamic world and requires networking.聽“Therefore, in my book, I show how millennial generation should not only be consumers but also creators,” she concluded.聽(*)
Author: M. Najib Rahman
Editor: Feri Fenoria Rifai
