UNAIR NEWS聽– Startup business is now becoming a business trend among millennials.聽Start-ups are聽a way for anyone who wants to start a business career without having assets.聽However, there are some important things that must be considered when starting a business聽start-up聽to avoid failure.
Innocircle Initiative Founder and CEO, Anis Saadah, HC., in KOPMAWEEK Youth Cooperation Seminar revealed the factor of a聽start-up聽failure.聽Anis said that the startup failure factor is not capital, but聽market needs.
“The first reason for failure of聽start-up is not about capital, but because of聽mistakes聽on market needs.聽They make a product or service that is not needed by the market, ” she said.
Anis said many millennials had creative ideas, but the ideas did not answer the market’s needs. “Many ideas are very creative, but the market does not want to pay or use the product. So, for example, if you come up with an idea as cool as any, someone must be willing to pay or use the service, “Anis explained.
Syafril Riza,聽founder of聽Today Solution and Passion Enthusiast, who also spoke at the seminar also mentioned the same thing.聽According to Syafril, millennials cannot map the needs of consumers.
“They have not been able to聽map聽the actual needs of consumers, and sometimes they only answer the momentary desires of consumers, but do not solve the fundamental problems of consumers,” he explained in KOPMAWEEK seminar in Fadjar Notonegoro Hall, Faculty of Economics and Business (FEB) UNAIR, Friday, October 25, 2019.
The second factor that needs attention is聽teamwork.聽In building a聽start-up, said Anis, there must be three components with various abilities.聽“This teamwork is the most crucial.聽So, the聽start-up聽must consist of various聽skills.聽There are 3 components, hacker,聽hipster, and聽hustler, ” he said.
They tend to fail, he continued, because they come from the same background.聽“If the economic student cannot聽start their聽own聽start-ups, for example, they can collaborate with ITS students who know聽programming,聽then make applications, features or websites,” he added.
Finally, think聽out of the box聽in developing a business plan.聽“Third, in compiling the business plan, try to see the current trends.聽Think聽out of the box.聽Don’t use the old-fashioned business model, it is now 4.0, ” he concluded.
The Youth Cooperation Seminar is a series of events from KOPMAWEEK organized by FEB UNAIR Student Cooperative. The seminar was themed “Creating Millennial Sociopreneurs with Global Competitiveness through Cooperatives,”. Beside the seminar, there is KOP-MEET which is a gathering forum for student cooperatives in Surabaya. (*)
Author: Lailatul Fitriani
Editor: Feri Fenoria
