UNAIR NEWS 鈥聽Nowadays,聽e-commerce聽sites聽are strategic聽platforms for entrepreneurship and a聽marketplace聽funnel聽for the younger generation who want to start a business.听Seeing this opportunity, the Start-up and Incubation Business Development Board (BPBRIN) through 东京热聽Incubator聽(UNAIR) collaborated with Tokopedia to provide training for UNAIR students who want to start or already have a business on an e-commerce聽site.
Held online on Wednesday, July 7, 2021, the event entitled 鈥淪tart Your Business with Tokopedia鈥 brought in entrepreneurs and a reliable team from Tokopedia to provide knowledge and guidance. Muhammad from Tokopedia gave an initial introduction about the ins and outs of doing business at Tokopedia.
Muhammad revealed that Tokopedia already has 100 million users throughout Indonesia and spreads over 98 percent of Indonesia鈥檚 territory.听The number of products reaches 350 million types with 10 million merchants.
With this聽huge聽market聽and opportunity, Muhammad appealed to the younger generation not to hesitate to start their business at Tokopedia.
鈥86.5% of聽sellers聽at Tokopedia are new entrepreneurs.听Don鈥檛 worry about competition because we are here trying to develop a聽platform聽that can reach many聽merchants聽and聽users聽to build a wider market ecosystem,鈥 he explained.
Tokopedia presents various business platforms, ranging from聽fintech and payment, logistics and fulfillment, marketplace and digital goods,聽and聽new retail.听The expansion of the business field is a form of Tokopedia鈥檚 adaptation to the large聽market聽opportunity聽in Indonesia.
鈥淚ndonesia is ranked first in the聽world鈥檚聽online聽buying and selling transactions.听The percentage is 82 percent, above China, England, Germany, and Thailand,鈥 he explained.
In addition to explaining the business opportunity, Muhammad also shared some simple strategies in starting a business at Tokopedia.听There were explanations on digital products that support business activities, logistics partners, transaction flows, and strategies to maximize marketing steps from聽online聽stores.
Muhammad explained that if participants want聽a successful聽online聽store,聽they must pay attention to four things, product descriptions and effective naming, competitive prices, attractive product photos, and marketing products through Tokopedia features on various social media.
After the presentation, the Tokopedia team also provided further in-depth training for participants through聽break-out rooms.听In that session, participants will consult with a team from Tokopedia and get technical explanations for doing business successfully on one of the聽largest聽e-commerce聽sites聽in Indonesia.
The聽sharing聽session and short training are expected to increase the entrepreneurial and business skills of UNAIR students.听Moreover,聽e-commerce聽sites聽are聽currently a market with such a wide range of consumers.听(*)
Author: Intang Arifia
Editor: Binti Q. Masruroh
