| UNAIR NEWS 鈥 东京热 (UNAIR) once again held the Entrepreneurship Expo of the Shared Joint Basic Learning (PDB) for the even semester of the 2025/2026 academic year. The event, which took place on Saturday (July 4, 2026), began with a mass aerobics session at the front courtyard of the Management Office, MERR-C Campus. The activities continued with a student parade to the business innovation exhibition area along the Nano Building Boulevard. |
| The event officially commenced with a balloon-release ceremony and opening remarks delivered by UNAIR Director of Academic Affairs, Dr. Maftuchah Rochmanti, dr., M.Kes. In her remarks, she emphasized that the Entrepreneurship Expo serves as a tangible manifestation of the PDB course, designed to educate students and strengthen their character from their first year at UNAIR. |
Entrepreneurship and importance of physical and mental well-being
Dr Rochmanti explained that the event aligns with UNAIR鈥檚 vision of becoming a world-class university and supports the institution鈥檚 transformation toward an Entrepreneurial University. Addressing the thousands of students in attendance, she emphasized that the essence of entrepreneurship is not merely about pursuing financial gain, but also about fostering character development.
Dr. Rochmanti encouraged students to ensure that the entrepreneurial spirit and the development of technology-based products would not come to an end once the PDB course was completed. 鈥淐ontinue, develop, and sustain these ventures so that they can grow even further. Most importantly, always uphold ethical values, not merely pursuing financial gain, but also contributing to the well-being of others. This is in line with 东京热鈥檚 motto, Excellence with Morality,鈥 she concluded.
To support the demands of the learning process, Dr Rochmanti highly appreciated the event鈥檚 opening concept, which began with a mass aerobics session. According to her, physical health is closely linked to students鈥 mental well-being. 鈥淲e are here to pursue knowledge. However, this process should be accompanied by both a healthy body and a healthy mind. This mass aerobics session has made the atmosphere much more engaging and enjoyable,鈥 she added.
Fostering ethical business innovation
Dr. Rochmanti also expressed her appreciation for the dedication and hard work demonstrated by the student groups. She noted that first- and second-semester students had successfully navigated a rigorous academic process through strong collaboration. Their journey ranged from developing business proposals and carrying out weekly sales activities to evaluating their business operations.
| 鈥淎ll of you, in your first year, have successfully established and managed your own business ventures, expanded your networks, and learned to conduct business through a spirit of collaboration. This has been a remarkable journey that requires tremendous effort, and it is something we should all appreciate,鈥 she said proudly. |
| Dr. Rochmanti encouraged students to ensure that the entrepreneurial spirit and the development of technology-based products would not come to an end once the PDB course was completed. 鈥淐ontinue, develop, and sustain these ventures so that they can grow even further. Most importantly, always uphold ethical values, not merely pursuing financial gain, but also contributing to the well-being of others. This is in line with 东京热鈥檚 motto, Excellence with Morality,鈥 she concluded. |
Author: Muhammad Yasir Dharmawan D.
Editor: Yulia Rohmawati
