UNAIR NEWS聽– Like a lump of sugar surrounded by ants.聽The parable seems right to describe the situation in last Ramadan.聽It seems to be the right moment for a number of people to start or develop their business. 聽
“Ramadhan is a magnet for people to use it as a business activity, from ta’jil, pastries, catering,聽fashion, to聽travel聽agents. It is in any field “said the lecturer of Faculty of Economics and Business (FEB) 东京热, Dr.聽Tri Siwi Agustina SE., M.Si.
It is common to happen because the demand for products during fasting month increases compared to other months. The young people start to be interested to act as competitors in economic sector. They also target the surrounding environment and introduce a variety of unique products to attract buyers.
“There are a lot of business types during Ramadhan.聽Therefore, a unique trait is needed, both in the form of innovation in products, services, and facilities, ” stated the woman who has published a book entitled聽Entrepreneurship in the Era of Industrial Revolution 4.0.
Although it is very potential, starting a business in Ramadan still requires a strategy.聽They cannot just follow the trend.聽In fact, it will be very profitable if it is continued in the future.聽Several stages must be considered by business actors, such as finding out what consumers want, doing the introduction or promotion stage and finally the product聽enhancement聽process.
“Don’t make too short introduction, then the聽enhancement is聽forced.聽If necessary, give a promotion, bonus or聽voucher, approximately for one to two months.聽Also calculate the price and risk, 鈥漵aid the entrepreneurship development coordinator at UNAIR Career and Skills Development Center (PPKK).
Dr.聽Siwi also revealed the methods that have been used by the聽millennial聽generation聽in managing their business, which is through promotional content and聽fake accounts.聽The goal is to encourage the buyer and classify the product according to its type.
“You can also make a聽group chat聽or 鈥減ool鈥.聽So, buyers are grouped in one container on social media based on the products they like.聽Then, we carry out promotions there, “explained the member of Indonesian Management Forum (FMI) association.
She advised students and entrepreneurs who had just started their businesses to continue to learn and gain insight and if necessary, find a mentor. Meanwhile, for those who have been in business, it is the phase to further develop the products. And, the most important thing is trying to maintain commitment, as well as focus.
“Commitment to entrepreneurship should not聽only聽be seen when money is returned.聽There must be a clear boundary and division, you are not alone, motivate yourself and expand聽networking.聽We should not rush trying other businesses,” she stated.聽(*)
Author: Nabila Amelia
Editor: Feri Fenoria Rifa鈥檌
