{"id":291693,"date":"2024-03-13T11:37:38","date_gmt":"2024-03-13T04:37:38","guid":{"rendered":"https:\/\/unair.ac.id\/communication-professors-perspective-on-politainment\/"},"modified":"2024-03-14T14:29:10","modified_gmt":"2024-03-14T07:29:10","slug":"communication-professors-perspective-on-politainment","status":"publish","type":"post","link":"https:\/\/unair.ac.id\/en\/communication-professors-perspective-on-politainment\/","title":{"rendered":"Communication Professor\u2019s perspective on Politainment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>UNAIR NEWS<\/strong> \u2013 In the 2024 Election Year, some new phenomena have emerged, setting it apart from the previous political years. One of those is \u2018Politainment\u2019, a fusion of \u2018Politics\u2019 and \u2018Entertainment\u2019, where political figures compete for public attention to be relevant and relatable through entertaining media coverage.<\/p>\n\n<p class=\"wp-block-paragraph\">Quoted from the book The International Encyclopedia of Communication (2008), Politainment harnesses the potential of mass media to attract a wide audience and create figures that the public admires. It corroborates the research findings of Kompas.id, which indicated that the majority of voters in Indonesian elections are emotional voters, deciding on leaders based solely on personal preference.<\/p>\n\n<p class=\"wp-block-paragraph\">To <a href=\"http:\/\/unair.ac.id\">UNAIR<\/a> NEWS, Communications Professor, Prof Dra Rachmah Ida M Com PhD shared her insights regarding the \u2018Politainment in 2024\u2019, on March 13. \u201cThe concept of Politainment is a novelty in Indonesia. Until now, such a phenomenon has never been observed in our political realm,\u201d she said.<\/p>\n\n<h4 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-8f5ed2184937bf354cb1dd505a2ab06f\"><strong>Politics or entertainment?<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">The tendency of Politainment in Indonesia still leans more toward political discourse rather than entertainment. For instance, when entertaining political news surfaces on social media, it still falls under the category of political news, albeit wrapped entertainingly.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cUntil now, politics has been seen as a heavy topic, it\u2019s only enjoyable for certain groups. With Politainment, politics is presented in a lighter manner that it can be enjoyed by a wider audience,\u201d Prof Ida said.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"419\" src=\"https:\/\/unair.ac.id\/wp-content\/uploads\/2024\/03\/Foto-1-Guru-Besar-Komunikasi-Respon-Fenomena-Politainment-di-Indonesia.webp\" alt=\"\" class=\"wp-image-291488\" srcset=\"https:\/\/unair.ac.id\/wp-content\/uploads\/2024\/03\/Foto-1-Guru-Besar-Komunikasi-Respon-Fenomena-Politainment-di-Indonesia.webp 700w, https:\/\/unair.ac.id\/wp-content\/uploads\/2024\/03\/Foto-1-Guru-Besar-Komunikasi-Respon-Fenomena-Politainment-di-Indonesia-300x180.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, Politainment allows society to be more open to political information. It broadens the horizons of new information for the general public.<\/p>\n\n<h4 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-d242f2883a5723e9c1091ad97645d654\"><strong>Political \u2018demythology\u2019<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">When discussing the impact of Politainment news on the image of political figures, Prof Ida explained that the portrayal of these figures often turns negative. \u201cFor example, if there\u2019s a video on social media showing the funny differences in statements made by the president five years ago compared to now, it might create a negative impression that the president is not consistent,\u201d said Prof Ida.<\/p>\n\n<p class=\"wp-block-paragraph\">Politainment brings about \u2018demythology\u2019, wherein society perceives political figures as no longer sacred. Now, people see politicians as ordinary individuals who can be scrutinized for their mistakes.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWithout any regulations on politainment, this phenomenon will continue. However, the crucial concern is that if this trend persists, it could lead to detrimental effects on democracy, fostering an unhealthy environment. In the future, there might be a reluctance to criticize leaders directly,\u201d Prof Ida said.<\/p>\n\n<p class=\"wp-block-paragraph\">Author: Adinda Aulia Pratiwi<\/p>\n\n<p class=\"wp-block-paragraph\">Editor: Nuri Hermawan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNAIR NEWS \u2013 In the 2024 Election Year, some new phenomena have emerged, setting it apart from the previous political years. One of those is \u2018Politainment\u2019, a fusion of \u2018Politics\u2019 and \u2018Entertainment\u2019, where political figures compete for public attention to be relevant and relatable through entertaining media coverage. Quoted from the book The International Encyclopedia [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":291491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,50],"tags":[14035,178,4615,168],"class_list":["post-291693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experts","category-news-en-2","tag-terbaik-en","tag-unair-en","tag-universitas-en","tag-universitas-airlangga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Professor\u2019s perspective on Politainment<\/title>\n<meta name=\"description\" content=\"One of those are the \u2018Politainment\u2019, a fusion of \u2018Politics\u2019 and \u2018Entertainment\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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